Wired Wessex

Legal IT specialist Zylpha have engaged Sales Psychologist Bryan McCrae from Cognitive Sales on a long term basis to accelerate their growth.

Cognitive Sales who specialise in helping high-tech companies improve their sales and marketing has been engaged by Zylpha, the leading independent legal I.T. solutions provider, to help them grow the business. Cognitive Sales has been engaged on a long term basis to help accelerate their growth through a combination of Product Marketing, Digital Marketing, Coaching, Interim services and other sales and marketing activities focused on the legal and local government markets.

This follows an initial engagement in which Cognitive performed their Cognitive Sales and Marketing Health-check which identified several areas the could be developed further to generate opportunities, products and sales more rapidly.
Zylpha, was established in 2004, by solicitor Tim Long, to develop solutions to complement case management systems SolCase and Visualfiles. They now specialise in providing integration, connectivity and security solutions for many different Case Management systems. Zylpha have already doubled in size over the last twelve months, moved to larger premises and expanded both their product and services portfolio, including a new product, RapidRTA, launched earlier this year to provide faster and easier access to the new Ministry of Justice portal for low cost road traffic accident insurance claims. Zylpha have also recently launched a new service, DeveloperPlus to help case management systems users run their systems more cost effectively.

Tim Long, Managing Director of Zylpha commented;
“Having been introduced to Cognitive Sales by our business advisers, we found the the Sales and Marketing Health-Check really opened our eyes to what we could be done and we soon realised that to make it happen quickly we would benefit from expert, experienced sales and marketing support. Cognitive Sales have that experience and expertise and are able to quickly translate it into practical advice and action which is already raising our profile and generating new opportunities for us. We are already seeing great results”

Bryan McCrae, Sales Psychologist and MD of Cognitive Sales commented
“Zylpha has a tremendous range of innovative high value solutions for the legal market with many very happy and loyal customers. This is due to the passion, skills and expertise of Tim Long, it’s founder. All of their solutions save their clients significant amounts of time, money and risk with very rapid returns on investment, but up until now they have been the best kept secret in legal IT market. I predict explosive growth as the market becomes aware of the benefits of their solutions such as Rapid RTA, Docbinder, IdentityPLUS, PCOLPLUS, Safedrop and DeveloperPlus.”

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